Selling The Way You Want To Be Sold
As sales professionals I’d bet you are sick and tired of boring seminars and even less inspiring books that propose to have “THE SECRETS” to selling. You know the ones. “The 7 Habits of _____________” or “The 10 Commandments of _______________”.
You’re not alone. Most sales people I know feel the same way. While it’s comforting to think that someone holds the Holy Grail to selling, you know it’s not true. Still as professionals you look for and sometimes find a jewel hidden amoungst the rubble of information. But you also know that your selling time is your most precious commodity.
Most books on selling have at least one of three basic flaws:
1. They are too academic. In other words, not focused on people like you who are out there pounding the streets for business on a day to day basis. Studies and research are important because they get us thinking. However, results need to be judged by what you can implement in real life interactions with your customers and prospects.
2. They target short term ‘deal’ people. I’m sure you’ve seen plenty of these books. These are the ones characterized by trickery and down right dishonesty. What they forget to tell you is that these unethical practices WILL come back to haunt you.
3. They make selling more than it is. They make selling even more than it is. While selling is dynamic for sure, these folks stretch out the smallest selling topics into 200 page diatribes that seem to lead nowhere.
That’s why you are considering purchasing this book now. You are the man or woman on the street working day in and day out to build strong lasting relationships with your customers. Relationships that are firmly based on trust and credibility that will grow with you as you grow in your career.
After working through this short booklet you won’t be one of those sales people who is ashamed of your profession or want a title change to consultant, representative, agent, or whatever just because sales may not have the meaning it should in your market. You will be proud to call yourself a sales professional because you partner with strangers to make them and you more successful.
You can purchase an electronic copy of this book by simply clicking on this link – http://www.amazon.com/dp/B002RWJ6MW
Either way you will be glad you did!